The introduction of the App Store by Apple, initially on the iPhone and later on other devices such as the iPad and Apple TV, has led to an explosion in the number of apps available. This means that it’s harder than ever to get your app noticed and to get it to the top of the search results on the App Store, something that every app developer will want to do. There are different techniques you can use to help your app stand out from the crowd and to help it reach its full potential in terms of downloads and earnings potential. Here are five tips that will help you do just that!
On-Page Optimization
An often overlooked but critical aspect of app store optimization is content-level optimization. Just as you would optimize a website for search engines, you must also optimize your app’s information for search engines like Google and Apple. The biggest difference between optimizing a website and an app is that an app stores all its information within itself, so it can’t rely on external content sources like a website can.
Keyword Research
One of the biggest mistakes many developers make is spending all their time building an app without thinking about how it will be discovered. Spend some time brainstorming popular keywords related to your app and optimize your app name, description, and icon tags to include those keywords. With a few hundred downloads you’ll be able see whether or not keyword optimization is working for you or if it’s a complete waste of time.
Keyword Analysis
Keywords are your app’s SEO—or search engine optimization. If your potential users can’t find you, they can’t download and use your app. Keyword analysis is an important first step in planning an app store optimization strategy; there are a number of tools available to help you pinpoint keywords that have a high probability of attracting users.
