Do you want to improve your email marketing skills? Your readers are likely bombarded with so many emails that yours often gets lost in the shuffle. It takes quite a bit of work to ensure that your email marketing isn’t going unnoticed, but it’s certainly possible with the right strategies and tips! Here are 10 strategies to improve your email marketing
1) Have a Clear Call to Action
The most important thing when it comes to email marketing is having a clear call-to-action that matches your marketing goals. If you’re a B2B company, chances are you want leads and sales. So, be sure your emails clearly tell readers how they can get in touch with you or follow up on your offer.
2) Keep It Short
Many marketers make the mistake of thinking they need to fill every available piece of email real estate with information. In reality, a well-crafted email can get its point across with only a few sentences. Save space for your CTA and give your recipients something useful in return for their time and attention!
3) Make Sure You Have an Opt-In Box on Every Page
If you have a landing page for an email list, make sure that every page on your site has an opt-in box. This will make it easy for users to sign up and build your list faster. Without an opt-in box, someone who likes your content or information may not want to join your list until they come back again later. That’s why having one on every page of your site is critical.
4) Have a Solid Landing Page
The purpose of your landing page is to capture visitor information, so you can market additional products and services. Start by creating a landing page that’s attractive, clean and crisp. Include a brief description of what you want them to do next (such as opt-in) at or near the top of your landing page. Never send an email without a link back to your website or landing page; it should always be clear where visitors are being sent when they opt-in for more information.
5) Build Relationships First
Before you can count on people making a purchase, they have to trust you. One of the best ways to build that trust is by giving them something for free first—and then asking them if they’d like more. Most people will try before they buy, so you can use a webinar, sample content or other lead magnet as an opportunity for your audience members to engage with your brand first-hand.
6) Have Excellent Content to Share
If you want your newsletter to be effective, it’s important that it contain fresh, valuable content that readers are interested in. Having good content that is targeted at your audience makes them more likely to read and share your newsletter. You should also include calls-to-action at various points within your newsletters so you can get new subscribers and increase engagement with your email list.
7) Write Strong Subject Lines
As you may know, your subject line is a customer’s first impression of your email—if it’s boring or unclear, you’re going to lose out on clicks. If it’s too long or not relevant enough, you could get ignored. Instead of taking chances with your open rates, write enticing subject lines that keep customers coming back for more—you might even find yourself writing shorter emails! Use these tactics to help improve your email marketing strategy
8) Stand Out with Personalization
Personalization is a powerful tool, but it can be tricky. Luckily, tools exist that make it easy for you to capture your prospects’ information and use it in ways that will resonate with them on a deeper level. You want your prospects to feel like they are communicating directly with an expert when they interact with your brand via email. Start by capturing relevant information (such as first name or company name) at sign-up or registration.
9) Use CTA Buttons that are Big Enough to Click On
If your CTA button is too small, it won’t look like a button and you won’t know what to do next. Make sure that your CTA buttons are big enough for people to click on them. You should also consider using various colors and styles of buttons throughout your email campaigns so that people don’t just get used to clicking on one style. This will make it more likely that they will click on different types of CTAs in future emails as well.
10) Segment your Audience
One of my favorite strategies for getting better results from email marketing is segmentation. A lot of people send out generic emails to all their customers, but when you do that, you are taking a one-size-fits-all approach that is bound to fall short for some portion of your audience. The key here is identifying how you can categorize your users and tailor your messaging appropriately.
